When the whole Google and Android thing was first announced, it was met with major skepticism. Many experts thought that it would fail miserably. Even Microsoft's CEO Steve Balmer said in 2008 that he didn't understand Google's strategy.By August 2010 those same experts were calling Google's Android project a success, even though they hadn't yet made any money.
Fast forward to today and it is projected that the Android project will hit $1 billion in ad revenue by next year.
Even though Apple is still making a ton of money off of their products, Google jumped in with the intent of doing what they do best, only making it mobile. Search and advertising.
Google passed Apple in mobile advertising revenue in January and brought in $5.90 per user in 2010. That number is expected to grow to nearly $10 in 2012.
This could really work out well for the Android platform user since Google invested $600 million in the project to include advertising in many of the apps that are available for free. Stands to reason that more and more great apps will become available at no charge because their "destined to fail" strategy is kicking ass.
Way to go Google. Now let's talk about this little Google TV idea you guys are working on.